Saturday, 3 December 2016

perceived quality based on price (its really expensive so it must be great!)


e.g. Bose audio


submitted  by dashr


[–]stathibus 47 points  
There isn't anything egregiously wrong with Bose, but there is usually something better to be had for less money.
It has a bad rep among people who know what the alternatives are, because Bose has done well convincing people that they are the top of the line in quality when that is really not the case. This is from a mix of aggressive in-store sales pitching, snake-oily commercials, and perceived quality based on price (its really expensive so it must be great!)


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